People will go farther than they think they could when someone else thinks they can.
Years ago, an experiment was conducted to measure people's capacity to endure pain. How
long could a barefooted person stand in a bucket of ice water? It was discovered that when
there was someone else present offering encouragement and support, the person standing in
the ice water could tolerate pain twice as long as when no one else was present. The leadership resources will help you win with people by understanding and utilizing the power of encouragement.